B2B (business to business) telemarketing is sometimes confused with B2C (business to consumer) cold calling, which is often perceived those nuisance calls. In the B2B environment, the tactics used and results achieved quite different. Here we answer the most commonly asked questions to dispel a few myths with regard to B2B telemarketing. What is B2B telemarketing? Telemarketing is marketing conducted via the telephone to an intended market or target group. It can therefore cover a variety of functions; including lead…
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Why a B2B telemarketing agency can make a difference. As many philosophers and economists have noted over the years, if you want to be consistently successful you need to understand your competition. Marketing is an inherently competitive activity, aimed to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by many organisations and their marketing teams. Indeed, it is remarkable how much time and effort some marketers put into understanding their customers profiling them, anticipating…
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Building and maintaining a sales pipeline is critical to any business’s future success and survival, this is a well known and accepted fact. So why is this still one of the biggest hurdles a business faces in achieving its growth? The hurdles Internal sales teams are too busy looking to close immediate sales to achieve quarterly targets and neglect the nurturing and maintenance of the pipeline. Most leads are not “sales-ready”, a typical scenario is only 15% of your leads…
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How to boost attendance and ROI If you are currently thinking about hosting an event or seminar as part of your sales and marketing strategy, then you will not be surprised to find you are not alone. An ever increasing amount of organisations are looking at hosting an event, as a very effective way to provide their business with an effective marketing opportunity from which to connect and build relationships with current and prospective customers face-to-face. Yet the planning and…
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