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2014Christmas Cracker riddle: What is the difference between Lead Generation and Lead Management? The answer of course is more sales
Image Source – Christian Guthier (CC License) Perhaps the biggest challenge for any B2B lead generation company is to strike a balance between the processes of lead generation and lead management. While the managers of the client companies want their sales pipelines to be supplied with fresh business leads on a regular basis, the sales teams often clamor about the conversion rates and final deals. Truth is that a B2B lead generation company doesn’t have to see these two priorities as goals…