Monthly Archives: March 2015


Mar

20

2015
Knowledge is the key to successful sales – Market & Competitor Research

Knowledge is the key to successful sales – Market & Competitor Research

Image Source: Jacqui Brown – (CC License) As many business owners and economists have noted over the years, if you want to be consistently successful you need to understand your competition. Marketing is an inherently competitive activity,– aimed to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by many organisations and their marketing teams. Indeed, it is remarkable how much time and effort some marketers put into understanding their customers – profiling them, anticipating their needs,…

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