Blog


Apr

10

2017
Increase Your Company’s Reach with B2B Appointment Setting for SMEs

Increase Your Company’s Reach with B2B Appointment Setting for SMEs

(image: Hope House/Unsplash) Historically, appointment setting has simply been seen as a service associated with telemarketing and while this may be true (it is a vital part of a successful telemarketing campaign), there is so much more to this skill than many people initially consider. By ensuring your process is structured, thorough and relevant, you can make your B2B appointment setting process highly effective, and can even look to increase on the number of appointments your team generates. Here are…

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Apr

05

2017
Telemarketing is Dead. Here’s Why.

Telemarketing is Dead. Here’s Why.

(Image: Michael Mroczeck / Upslash) You will often hear the argument these days that telemarketing is a dead end, that it doesn’t work, and it’s for people who can’t think outside of the box. There are complaints and qualms galore about this sector. Admittedly, if you have a history of telemarketing failures, either in-house or agency-based, and you’re spending money on a service that consistently doesn’t deliver, it makes sense to run as far as possible from the problem. But…

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Mar

31

2017
How B2B Telemarketing Can Increase your Software Brand’s Reach and ROI

How B2B Telemarketing Can Increase your Software Brand’s Reach and ROI

Telemarketing can seem like a leap of faith, and nowhere is this more true than in the software industry, where there is a constant battle to get your name heard in the mass of businesses and brands. Along with sector jargon and acronyms galore, B2B software telemarketing can be a huge obstacle for some. You’ve been on the receiving end of B2B telemarketing before, and were immediately annoyed that they had interrupted your time for something you didn’t ask for,…

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Jan

27

2017
Appointment Setting for Software Companies – Does it Work?

Appointment Setting for Software Companies – Does it Work?

Image Credit: Pixabay The software development industry is one of the most competitive out there and software companies are routinely faced with complex issues and challenges, such as: Intense competition Having no new projects in development Finding, hiring, and keeping quality software developers Therefore, regular and relevant lead generation is an essential part of maintaining the business and ensuring you attract new clients or customers and entice the most talented employees. One tried and tested method of generating leads is…

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Jan

25

2017
Appointment Setting for Hosting Companies – 8 Top Tips

Appointment Setting for Hosting Companies – 8 Top Tips

Image Credit: Pixabay Appointment setting is a vital skill that every B2B company must master if they wish to be successful and remain ahead of their competitors. This is particularly true in ultra-competitive industries, such as the data hosting industry. Hosting companies who offer infrastructure-as-a-service such as Amazon Web Services are in high demand, particularly for cloud hosting services as businesses shift their data and business critical applications to the cloud. Therefore, setting and arranging appointments is critical for hosting…

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Dec

14

2016
Telemarketing for Digital Agencies – 5 Unique Challenges

Telemarketing for Digital Agencies – 5 Unique Challenges

Image credit: Pixabay The digital age has ushered in a whole new approach to B2B marketing. Digital agencies have a variety of tools and technological solutions available to them for marketing automation and for lead nurturing. However, this approach means that they often lack a personal touch. Instead of contact forms and chat widgets, customers often crave human interaction and an actual conversation to answer their questions about the variable services that digital agencies offer. In fact, research has shown…

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Dec

06

2016
Telemarketing for Fintech – How To Make It Work

Telemarketing for Fintech – How To Make It Work

Image credit: Tech in Asia The fintech industry has continued to grow rapidly in recent years, particularly in the UK.  In fact, many people consider London to be the fintech capital of the world and this could be due to its unique blend of pioneering tech in Europe and being a major financial centre. Whilst the number of fintech companies and start-ups continues to grow, they still face challenges when it comes to dislodging established financial institutions. One solution to…

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Oct

20

2016
A Definitive Guide to UK B2B Telemarketing Laws and Compliance

A Definitive Guide to UK B2B Telemarketing Laws and Compliance

The benefits of telemarketing have been well documented and there is little doubt that it is a great way to engage with prospects, in a way that other lead generation tactics can’t. As is the case with most services though, there are regulations and rules that you must adhere to. In the UK, these are monitored and enforced by two regulatory bodies. These are: The Information Commissioner’s Office (ICO) A non-departmental public body that reports directly to Parliament, the ICO…

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Oct

03

2016
The Secrets to choosing a telemarketing company

The Secrets to choosing a telemarketing company

Telemarketing can be a tremendously effective way to grow and nurture your business. For this reason, many companies outsource this task to telemarketing companies who are experienced in the field. One of the main reasons that businesses fail to get the most from outsourced telemarketing is because they are not clear about what they want from the offset. There is an overabundance of telemarketing companies out there but not all of them will be right for your business. This makes…

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Sep

15

2016
9 Keys to Success for Sales Mega Stars

9 Keys to Success for Sales Mega Stars

(Image source: StockSnap) Salespeople are a hugely important part of some businesses. Good sales people can take a good business and make it truly successful, but as any head of sales will tell you, some salespeople are better at it than others. It’s not too hard to suss out the average performers and poor ones and skills such as, product knowledge, communication style and attitude are all indicators of general competence. The challenge is in discerning the difference between good and great….

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