Channel Sales & Development
Virtual Sales Ltd (VSL) has many years experience in working with both direct and indirect channels for IT based companies. For direct please see our range of lead generation services.If you are considering selling your product or solution via a partner network then you have come to the right place.
VSL has over 50 man years' experience of setting up channels for IT based companies.
We understand how to maximise the opportunity in the channel and are very comfortable working as part of a classic push pull strategy.
We have run may successful channel sales and marketing campaigns for companies inside and outside the UK.
Companies such as Microsoft have used VSL on a number of channel campaigns and these have varied from educating and motivating channel partner for new versions of their software packages to running incentive programmes directly with the sales people.
We have also worked with Small Independent Software vendors (ISV's) again both in and outside of the UK. For those outside the UK VSL's experience of taking a product or service to market is unsurpassed. For those looking to enter the European market but not sure how then please take advantage of our Focus Group Service. This enables a company to test the water by speaking directly to the customers they want to target. For example you may be a US vendor with a marketplace offering that has been doing very well in your local domestic market and your investors are urging you to try selling in Europe in order to grow the company. Here we can use our telemarketing services to contact the relevant channel partners and arrange small focus groups where you can present and solicit feedback from the group on your product to see if the opportunity is a large as your investors feel it is. After the Focus Group meeting we can follow up the attendees and sign them up on your behalf.
This is just the start as once you have made the decision to enter the UK then you need to decide how and who will sell your product or service. VSL can help you all the way by researching the market, seeing if any competitors are already in the UK and if so what their channel strategy is. Once we have all the information we can then decide on the appropriate strategy - this may be a classic 2 tier channel with distributors and resellers and VSL has been working together with these for many years.
So if you are looking for a Channel Strategy or just need extra bandwidth to complement your existing staff please give us a call on +44 (0) 845 0348217 or email us sales@virtual-sales.com
