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Planet SAM Ltd - Telesales, Channel Sales and Vendor Relationships

Planet SAM are the exclusive distributor for Express Metrix LLP a leading vendor of Software Asset Management (SAM) sofware based in Seattle, USA.

They are a Gold Certified Partner and last year won Microsoft's Technology Innovation Partner of the year and were finalised in 2006

VSL engaged with Express Metrix over the past couple of years on a number of different fronts:-

To build and take responsibility for building and maintaining their relationship with Microsoft in EMEA.

  • Made contact with Microsoft subs around EMEA and initiated a road show to educate their SAM sales teams and partners on Express Metrix
  • Launched their SAM Starter Pack to their partners to address their SMB market
  • Acting as Alliance Manager and for developing on-going relationships with Microsoft

To act as their Channel Manager in EMEA

  • Review existing channel model and make recommendations on channel strategy
  • Make contact with Channel partners in EMEA and build long term relationships to maximise revenue opportunities
  • Build and execute joint marketing plans to drive revenue
  • New Channel Programme developed and roll-out in process


Business Development in EMEA

  • To build a pipeline of opportunities for their SAM solution and manage the sales process through to close
  • Successfully closed one of largest deals in Telcos sector worth €80k Euros

View more case studies >>

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"Their approach is to offer best of breed sales resources but on a part-time basis and I would have no hesitation in recommending them for similar activities with any IT based vendor."

Full Testimonial >>



Grant Brierley
VP Sales and Marketing
Express Metrix EMEA

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