Brag Media
Adding Outsourced Sales to an Established Business
People often think that Outsourced Sales is only suitable for new companies, but it can work equally well with long-established successful organisations. This is certainly the case for Brag Media who have been offering clients print services for over twenty years although more recently they have added website development to their portfolio.
The company has thrived by being referred by happy customers, but over the years it has developed and they now have a web-based product that they felt should be actively marketed to the target market.
Jason West, Director of Brag Media said,
“We designed a new product which was aimed specifically at the retail sector, and we needed sales expertise that we didn’t have in-house. It didn’t make sense to employ a highly-skilled person just to work on this one element of the business. What we needed was a sales team that would provide us with a professional presence and start getting results immediately. We knew of VSL as they are local to us, and we were impressed with their track record in Sales and Marketing.”
VSL is now providing a telesales and appointment setting campaign which is proving to be hugely successful. Aimed in the first instance to a major sandwich retailer, VSL are making appointments, which are resulting in a 50% success rate.
Jason continued,
“The success of this campaign is directly attributable to the telesales campaign, and I feel that there is no way that we could have produced these results in-house in the time frame.”
Andy Dickens, Managing Director of VSL said,
“Brag Media is a good example of a company that had a sudden change in its requirements, and by outsourcing the sales operation, it was able to ‘bolt into place’ a significant sales and marketing operation. Flexibility and scalability are often cited as the main benefits of outsourced selling, and Brag Media has illustrated this perfectly.”
Virtual Sales - www.virtual-sales.com
Brag Media - www.bragmedia.co.uk
