Monthly Archives: February 2015


Feb

25

2015
Telemarketing or Telesales: Do you know which one you need?

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales. This suggests that they don’t understand the important distinct values that can be gleaned from each service. The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over. However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business…

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Feb

23

2015
Differentiating Your Event Follow-Up

Differentiating Your Event Follow-Up

Most of us will recognise this common scenario; You return to the office from a trade show,or taught a workshop or seminar or hosted an event. You face the backlog of work waiting in your inbox, all the event information to share with the team, but most importantly, you want to follow up with every single new lead you connected with at the conference and do it fast. It’s tough to stand out from the crowd, but with the right…

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Feb

20

2015
Top 10 Disastrous Telemarketer Mistakes

Top 10 Disastrous Telemarketer Mistakes

The phone rings. Your prospect is busy, but they lift the receiver, secretly hoping for an interesting opportunity to distract themselves from another daily task. As they answer, they hear a brief silence while the auto dialling system finds an available telemarketer to take the call. IF, and only IF you STILL have the prospect on the phone at this point,  you must capture their attention, or risk wasting the chance to convert the captive listener. At this point, 9…

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Feb

18

2015
Top 10 Killer Tips for Telesales Success

Top 10 Killer Tips for Telesales Success

                      Image: Andy Morffew (CC License) Despite how you might feel personally about telesales or ‘cold calling’ it is still one of the best ways to generate new interest from leads and secure sales. A telesales campaign might be exactly the right tool to engage with your target audience and gain valuable information. Of course, just starting a telesales campaign is not enough. There are key things you should have in place…

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Feb

13

2015
Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Hosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened. Whether it’s a new product or service launch, seminar, exhibition or training workshop, following a systematic approach, is guaranteed to boost the value…

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Feb

11

2015
Top Ten Tips for Getting Past the Gatekeeper

Top Ten Tips for Getting Past the Gatekeeper

If you are involved in the Telemarketing industry, you will undoubtedly be familiar with the term ‘The Gatekeeper’. This is the individual whose job it is to prevent people getting access to the Decision-Maker. Typically, this is a personal assistant or a secretary, but in some companies, it is even the receptionist or switchboard operator. Here are Ten Top Tips for Getting Past the Gatekeeper.              Image Source – Memphis CVB (CC License) TIP 1: THE GATEKEEPER…

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