Monthly Archives: April 2015


Apr

29

2015
Top 10 Appointment Setting Tips for Small Businesses

Top 10 Appointment Setting Tips for Small Businesses

Cold calling is still alive and going, contrary to some negative reports about this traditional marketing practice. There are different ways through which small to medium-sized businesses can achieve successful appointment setting and eventually achieve better sales margins and ROI. Image Source – rachaelvoorhees (CC License) 1) Provide specific information Whenever potential clients seek for more information on your products or services, give specific details. Emphasize on what you provide if necessary and seek to know if they have any upcoming project…

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Apr

24

2015
How to Get the Most From your Telemarketing Project Manager

How to Get the Most From your Telemarketing Project Manager

When you out-source your telemarketing, make sure you maximise the use of the service and lean on the Project Manager, to ensure you achieve the best results possible. If you take a step back and look at the reasons for out-sourcing your telemarketing, undoubtedly, the lack of skills internally and the lack of time to manage a caller will be near, if not at, the top of the list. So, use your PM properly and allow them to guide the…

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Apr

22

2015
How to Use an Outsourced Lead Generation Company Effectively

How to Use an Outsourced Lead Generation Company Effectively

One of the most difficult decisions a company has to make is whether to outsource lead generation to a third party company rather than employing their own people. There are many articles that discuss the merits of outsourcing lead generation so for the purposes of this article we will focus on getting the most out of an outsourced lead generation campaign.          Image Source – Ilya (CC License) The first thing to ensure is that your chosen company are…

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Apr

20

2015
How to Use Voicemails Effectively

How to Use Voicemails Effectively

I’ve talked before about the surge of frustration experienced when; you have spent the time researching a contact and company, considered the topics you want to discuss, and dialled the number only to be met by the dreaded voicemail. The all too common reaction here is a roll of the eyes, hang up and make a note in the CRM to say ‘VM’. As I’ve mentioned before, in my blog about ‘making every call count’, let’s make the voicemail count….

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Apr

17

2015
Top 6 Tips for Appointment Setting

Top 6 Tips for Appointment Setting

(Image: Pexels) Appointment setters are very important people in determining the success of a telemarketing campaign. Unfortunately, it is not high in the list of the easiest skills to master. It’s simple, but not easy. Let’s take a look at the top six tips for becoming the best appointment setter. 2. Don’t deliver the script word for word. There are many ways a conversation with a prospect could go. Regardless of how good your script is, you can never cover all…

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Apr

15

2015
Top 5 Cold Calling Tips!

Top 5 Cold Calling Tips!

Cold calling is a practice that has been said to be “dead” in today’s society. This couldn’t be more false. Cold calling itself is not dead, the way it was practiced twenty years ago is. There are new techniques and methods to cold calling and telemarketing that sales reps need to embrace to be a high quality B2B cold caller in 2015. 1. Don’t be the Robot! If you are reading from a script or are nearing the end of…

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Apr

08

2015
How to Build a Successful Marketing Campaign with Email and Telemarketing

How to Build a Successful Marketing Campaign with Email and Telemarketing

Email marketing and telemarketing are two of the top marketing tactics used by high performing companies. Ask any successful marketer about their secret to success and you can be sure that one or both of these methods will come up in the answer. To ensure that you reap maximum benefits from these methods, it’s important to make sure that your campaigns are at their best. Let’s take a look at some of the methods that you can use to build…

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