Monthly Archives: May 2015


May

29

2015
Don’t Forget Your Existing Customers!

Don’t Forget Your Existing Customers!

In days of old, the sales focus of a company was about maximising the number of products or services they sold, at all costs. This antiquated approach of ‘transaction marketing’ was often to the detriment of building long-term customer relationships, and failed to maximise the potential of their client base. It was a short-term, limited communication strategy focusing on individual sales, and was inevitable counter productive. Image Source – Craig Sunter (CC License) Nowadays, the paradigm is very different. The hard and…

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May

26

2015
Spring Cleaning Your Data

Spring Cleaning Your Data

Over time, companies collect an awful lot of data on clients and prospective clients. They can have entire databases full of information that needs effectively sifting for value. Cleaning out your data is something that you should be doing regularly throughout the year. But it’s often the last thing on our minds. If you want to make the most of the databases you have and run more effective campaigns, it’s time to spring clean your data. Image Source – David Simmonds (CC…

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May

22

2015
Getting Leads by Telephone – 5 Steps to Great Telemarketing

Getting Leads by Telephone – 5 Steps to Great Telemarketing

Cold-calling is an important part of any marketing campaign and does not necessary involve spending all day making calls. Even if just a couple of hours are put aside for telemarketing every week or even every month, then at least a positive step forward is being made to encourage new business. There are a few key steps to make, though, when considering and making cold-calls, so follow these 5 small steps to successful telemarketing. 1. Timing – There is always…

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May

20

2015
10 Reasons For Outsourcing Sales

10 Reasons For Outsourcing Sales

The outsourced sales team is the ideal solution for many business organisations. Here are the Top Ten reasons for using ‘virtual’ sales people. Best of Breed– most companies simply don’t have access to the top sales people. High performing sales people get very attractive remuneration packages. But it’s a very demanding job, and every year some of those people decide for family and work/life balance reasons, to go part-time and ‘virtual’. Those top-quality sales people could be selling for you…

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May

15

2015
Lead Generation Databases – Should You Buy or Build Your Own?

Lead Generation Databases – Should You Buy or Build Your Own?

One of the most common questions we get asked at Virtual Sales is “Can we buy a database, to then have you undertake a lead generation campaign? “Of course you can” – is the typical answer from VSL! We then develop a conversation to determine the desired key contacts that the company wishes to target. All data suppliers, without exception, supply pretty much the same data sets – they will all offer 90% plus guarantees about the quality of the…

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May

14

2015
Telemarketing Stalking – How Many Calls Does it Take?

Telemarketing Stalking – How Many Calls Does it Take?

When you’re planning a telesales campaign one of the first questions an organisation tends to ask is ‘How many calls should I make to each person before giving up?’ But just like the saying “How long is a piece of string” nobody can say with any degree of certainty how many calls it will take to any individual or organisation in order to make a calling campaign successful. We all have to start somewhere. The good news and the bad…

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May

12

2015
Telemarketing Glossary

Telemarketing Glossary

If you’re considering outsourcing your telemarketing needs, it would be good to understand the terminology of telemarketing. This glossary aims to provide access to all of the necessary vocabulary required to discuss telemarketing like you’ve been doing it for years. Image Source – Davide D’Amico (CC License) Agent A trained telemarketer who makes or receives calls on behalf of a Telemarketing Company. Appointment Setting This is one of the tasks of an Outsourced Telemarketing team working on a B2B campaign or project….

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May

07

2015
10 Tips for Following up Seminar Attendees

10 Tips for Following up Seminar Attendees

So you’ve read our tips for generating B2B seminar attendees and have just hosted a top-notch seminar with more attendees than you anticipated, congrats! Now you have to take the next step and follow up with those who attended to get their opinions. Follow up phone calls make the client feel important, like taking the time to attend your seminar was valued and appreciated. Make the phone call memorable by using these ten tips for a successful follow up after…

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May

05

2015
10 Tips for Generating Seminar Attendees

10 Tips for Generating Seminar Attendees

If you are having a problem gathering people to attend your seminar, do not fret. It is likely because of the way the seminar was marketed and not the topic of the seminar itself. Next time you want to host a seminar, consider using these ten tips to increase the amount of attendees for your seminar. Image credit – Jun Seita – (CC License) 1. Announcement Time. The common assumption is that people should get an invite to a seminar out at…

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May

01

2015
13 IT Lead Generation Tips to Improve Results

13 IT Lead Generation Tips to Improve Results

Like any other industry, the IT sector exists on selling volume of quality products on an ongoing basis to new and existing customers.  New customers can find you, but for the more proactive IT business, you need to get out there and find new customers or clients and that means your telemarketers need to generate leads for your sales force to close. Image source – David Poe (CC License)   Related Posts How does your B2B lead generation partner work? IT Lead…

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