Monthly Archives: August 2016


Aug

30

2016
Telemarketing Scripts – Should You Use Them?

Telemarketing Scripts – Should You Use Them?

Image Source – Ryan McGuire (CC Licence) You’ve got your brand new telemarketing department, all the equipment is in, the staff are keen and ready, but one big question remains. Do you use a script? Everyone knows scripts, we have all had those phone calls beginning ‘Hello Sir/Madam…’.  Scripts can remove all personality and humanity out of a telemarketing call, but they also can keep everyone on message, on brand and primed with the information your customers need. So we shall…

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Aug

24

2016
In-house Vs. Outsourced Telemarketing – Which is better?

In-house Vs. Outsourced Telemarketing – Which is better?

Image Source – Pavan Trikutam (CC Licence) In the past, telemarketing was the black sheep of the marketing family and was looked down upon by those in the industry. Almost everyone can relay a story of receiving an unsolicited call from someone they didn’t know about a service that they didn’t care about. Recently, it has emerged that telemarketing is in fact a viable and effective technique used for business-to-business (B2B) lead generation. The statistics have shown that the return…

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Aug

15

2016
9 Proven Closing Techniques to Use in Telemarketing

9 Proven Closing Techniques to Use in Telemarketing

Image Source – Robert Owen-Wahl (CC Licence) Every sales person would love to be able to make the perfect sales call, obviously. Unfortunately, there is simply no such thing. But arguably, the most important thing you can do to improve your sales calls is improving your closing technique. The final few sentences that you say to your lead could make all the difference So here are eleven ways to really make a lasting impression and make sure that you clinch…

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Aug

08

2016
9 Myths of Telemarketing That Simply Aren’t True

9 Myths of Telemarketing That Simply Aren’t True

It’s no secret that telemarketing has a certain image in the popular media, and let’s face it, everyone has their own ideas about what telesales people actually do and what makes a good salesperson. But the real truth is… Most of these myths about telemarketing techniques simply aren’t true! So in today’s post we are going to take a light hearted look at some of the most common telemarketing myths and why we think that they are just plain wrong!…

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