10 Benefits of Using Home-Based Telemarketers

Telemarketing is a cost-effective and efficient way to generate new business. Using telemarketing, companies are able to connect with thousands more potential customers than they could meet face to face. Telemarketing offers great lead generation and sales opportunities for much less expense. When you outsource to a company using home-based telemarketers, you can receive great benefits and decreased costs.

homesImage Source – RachelH_ (CC License)

Here are the TEN Key Benefits to outsourcing your telemarketing needs to a company that employs home-based telemarketing agents:

1: Keeping the Costs Down 

Using a company that employs home teleworkers can keep your equipment and consumable costs down. When they work from home, they use their own equipment, they sit on their own furniture, and they visit their own toilet using their own toilet consumables. You don’t need to pay a company to rent office space, furniture, and stationery or provide canteen/toilet facilities.

Outsourcing your telemarketing to a company that utilises home telephone-marketers can allow you to keep Physical Resources costs to a minimum. This makes it possible for you to save money or increase the amount of telemarketers that you are using for that particular campaign.

2: Location 

If you wish to start generating business in a different part of the country, you can outsource this to a telemarketing company using home-based teleworkers in that part of the country, without you ever having to travel there. It doesn’t matter where your base is, you can benefit from a geographically flexible work force.

Furthermore, if you want to begin generating business abroad, this type of outsourcing can provide overseas home-based telemarketers, all speaking to your potential customers in their native language without the cost of a call centre in that country or paying the travel, set up, and salary costs of having one of your staff run the operations abroad.

3: Keeping the Costs Down – part 2

Of course, keeping your salary bill low is essential during this period of economic tension. A network of self-employed home telemarketers working for an outsourcing company aren’t going to need sick pay or holiday entitlements, which will swiftly lower the cost of hiring a workforce of proficient telemarketers. You don’t need to train or recruit them, instead you can get trained, experienced telemarketers, using tried and tested methods for much less than employing someone directly.

4: Flexible Hours

Telemarketers working from home such as working mums with young children need flexibility. They couldn’t get this from a regular full-time telemarketing job in an office, but they can from home-based telemarketing. The flexibility that you can offer them is precisely the type of flexibility that they can offer you. When a company uses flexible home-based telemarketers, they can make the calls at times that suit you because those are the hours that they want to work. You choose the hours that the calls need to be made and the outsourcing company selects the best marketing agents for the job.

5: Motivated Staff

Home-based telemarketers are self-starters, they know that their success relies upon the dedication, commitment and expertise that they demonstrate in getting their client the results they need. This provides them with the motivation to generate the leads that you need and the sales you want. Some home workers are paid hourly, whilst others work on a per lead basis. Whatever the setup, you’ll deal only with the outsourcing company and they’ll be focused upon getting you results!

6: Flexible Workforce

When you outsource your telemarketing needs, you can increase or decrease the strength of your workforce depending upon your specific requirements. This is impossible with a static call centre of full and part-time workers. But with a workforce of home-based telemarketers, you have the flexibility and freedom to respond quickly on any scale. Furthermore, cutting back during fallow periods is easy and immediate.

7: Pure Results

You’re outsourcing your problems when you outsource telemarketers. Everything from procurement, management and personnel problems is removed because the results are delivered to you without the hassle of managing or motivating a team. All you get is pure results, leads, sales – whatever you’re looking for. Recruiting a reliable and effective team is costly and time consuming. But when you outsource to a telemarketing company, the staff of expert telemarketing agents is recruited and personally selected for your assignment.

8: Happy Workers

Home teleworkers are happy workers and happy workers give good service. Your workers can sit all day in their pyjamas with their feet up and still do an excellent job for you. They get paid to work the hours that they want and if they’re not ‘Morning-People’, they can take an afternoon or evening shift to call your potential clients. The work suits the worker and that makes for happy home telemarketers.

9: Location Part 2

What’s more, assembling a team of highly proficient teleworkers from across the country, you can focus experience and ability on your tougher assignments. Rather than hoping to find the telemarketing expertise in a single city to conduct a successful campaign, instead, an outsourcing company can put together the best teams because geographical location is no barrier. This means the very best telemarketers are recruited or selected for your campaign, without the hassle of travel, advertising and recruitment processes, plus of course, the cost!

10: Missed the Bus

Home teleworkers never have an excuse for being late for work. This means they can start calling the moment you want them and stop when you require it. They don’t miss the bus, their car doesn’t break down and they can’t get caught in traffic! Plus they can even work under circumstances that might normally prevent the average employee from being unable to work, such as if they’ve had an operation and were recuperating, or their children are off school.
To find out more about how outsourcing your telemarketing needs could rapidly increase business; contact Virtual Sales Limited.

Andy Dickens

Andy Dickens is a veteran of IT Sales, used to leading by example. He is the CEO of Virtual Sales Limited (VSL) who offer telesales, telemarketing, lead generation and appointment setting services to B2b businesses. He previously was Sales Director EMEA for Red Hat and before that ran sales at Visio before it was acquired by Microsoft.