The Best Strategies To Drive Sales Forward

Every business needs to reinvigorate its sales strategies from time to time. Anything that remains static ends up being left behind and there’s no more merciless arena than that of business. Therefore, it’s a good idea to think of ways to make some more efficient progress.

Fortunately, there are several fantastic methods to optimise your business and so drive your sales to another level. See it as a mini project to work towards, taking each step methodically and asking yourself if your business needs improvement in this particular area.

racingImage source – Tez Goodyer (CC License)

The first big step is to get involved with the latest software management systems to push your sales to a new stratosphere. This makes communications with clients 100 times easier and quicker. Essentially, by harnessing technology to focus data, analyse your target audience and pitch to them, you can sell more for half the overall effort.

Take time to really analyse your current sales too. Maybe it’s time to be ruthless and accept that certain products aren’t working, or it’s time to take a new direction. The key here is to be honest for the good of your business.

Try and make more time. Every business needs more of it, so try and cut out the jobs that eat away at the clock. Emailing is a serial offender, so think of other ways of communication, especially internally where a quick conversation can cut out an ongoing email correspondence.

Try and automate where possible in your business. Again, this will probably involve a good portion of technology to get going, but once it is, you’ll never look back. The increase in speed will be more than noticeable and the previous human operator is free to get on and commit to a different role that perhaps was being overlooked beforehand.

Try and go virtual and outsource too. You don’t want everyone taking sales calls, so get someone else to do it for you. Get your team focusing on other specialist areas. It will make the atmosphere a whole lot better for it.

Get your website and other online footprints, such as apps, Twitter and Facebook feeds etc optimised. Go all out and call in professionals to make sure you have a great online reputation. Getting search engines to love your site will mean greater sales as a whole. The popularity of social media now also means that there’s a huge market waiting to be tapped into.

Find out how outsourcing sales can help your business and contact VSL today.


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Andy Dickens

Andy Dickens is a veteran of IT Sales, used to leading by example. He is the CEO of Virtual Sales Limited (VSL) who offer telesales, telemarketing, lead generation and appointment setting services to B2b businesses. He previously was Sales Director EMEA for Red Hat and before that ran sales at Visio before it was acquired by Microsoft.