Top 5 Sales CRM Systems

Implementing a sales CRM system into your business allows you to automate and more effectively manage sales, services and marketing. There are numerous CRM systems on the market, each catered to businesses of differing sizes and differing needs. Here, we go through five of the most popular and explain what you need to be looking for when it comes to implementing a sales CRM system in your business.


Image Source – Johan Larsson (CC License)


Salesforce is one of the most well-known CRM systems on the market, and that’s because it’s a bit of an all-rounder in that once you’ve got marketing and sales down pat, it can help you with loads of other stuff, too. Customer services and HR management are just a few of the additional services offered, which can dramatically improve productivity. Available online, through the cloud for between $60-125 per service user for a typical corporate set up, although the costs can be more or less depending on which units and modules you take advantage of.

  1. Microsoft Dynamics CRM

Microsoft Dynamics’ CRM is a little bit different to Salesforce in that it is available on-site with your own server software, too, as well as through the cloud. Dynamics is a super popular system, simply because it is built by Microsoft, which means that it integrates brilliantly well with Microsoft Outlook and Office as well as virtually every other necessary Microsoft business application. On-site software costs around $5,000 for the server, plus $1,100 per service user. Conversely, Dynamics through the cloud costs $44 per service user

 3.  GoldMine

GoldMine is one of the oldest sales CRM services, and although it primarily functions as a contact manager, with advanced features, than the full-blown customer and business support system that Salesforce offers it still is a hugely popular platform. It’s catered towards far smaller businesses of between five and 25 people. It’s fairly cheap, too, with on-site costs of approximately $3,000 for five service users, with prices increasing for more users.

  1. ZohoCRM

ZohoCRM is a service that offers nearly all of the functionality of Salesforce. The CRM arm of the company offers relations management, but they have a number of additional arms that can provide additional services, such as recruiting and invoicing. These additional services can be added and integrated with the CRM services to create a bespoke and seamless system to suit your business’ needs.

  1. Nimble

Nimble is an excellent sales CRM for business’ that regularly use social media networks, such as Facebook and Twitter, providing a wealth of communication tools that all users can access. It also provides a lot of the same functionality as other CRM services. Nimble have also developed a number of additional third party applications for extra functionality that integrate with their CRM system. It’s cheap, too, at $15 per user each month, and can be easily used by smaller businesses too.

Here at Virtual Sales, we don’t actually use a CRM. We find them to be a little bit slow, and because each system has been built by someone else, to cater to their own needs – and to what they think someone else needs – we use our own bespoke system that we built from the ground up. We understand that they’re incredibly useful for a lot of businesses, which is why we’ve done this round up, but they’re not for everyone. If you want to discuss bespoke solutions, or if you feel like a CRM just isn’t for you and you need a little extra help, get in touch with us today.


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Andy Dickens

Andy Dickens is a veteran of IT Sales, used to leading by example. He is the CEO of Virtual Sales Limited (VSL) who offer telesales, telemarketing, lead generation and appointment setting services to B2b businesses. He previously was Sales Director EMEA for Red Hat and before that ran sales at Visio before it was acquired by Microsoft.