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Monthly Archives: March 2014

Mar

31

2014

10 tips for getting past the gatekeeper

by Andy Dickens
in Telemarketing

Telemarketing Tips If you are involved in the Telemarketing industry, you will undoubtedly be familiar with the term ‘The Gatekeeper’. This is the individual whose job it is to prevent people getting access to the Decision-Maker. Typically, this is a personal assistant or a secretary, but in some companies, it is even the receptionist or switchboard operator. Here are 10 Tips for Getting Past the Gatekeeper: TIP 1: THE GATEKEEPER IS NOT THE ENEMY Whoever is acting as the Gatekeeper…

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Mar

31

2014

Choosing a telemarketing company – A case study of triumph over adversity

by Andy Dickens
in Telemarketing

Many telemarketers have been on both sides of the fence and VSL is no exception. Many of our callers have been or are still running a business. That experience proves an invaluable asset to their telemarketing activities. Likewise many clients had often wished that they had some prior experience of telemarketing before taking the plunge to engage with a telemarketing agency. Below is an example of a client’s story on letting go. Step 1. Letting go of in-house telesales –…

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