18
2017
3 Simple Examples of the Magic of B2B Marketing
In this article, we will look at the various ways that B2B marketing, in all its shapes and forms, can upgrade your business from B2B nobody, to B2B somebody. Companies in the B2B industry can find marketing to be one of their weakest points, especially SME’s and local businesses. Not only is the marketing world incredibly crowded and noisy, but trying to promote your business in an arena of international conglomerates and organisations that have been successfully marketing themselves for…
01
2017
Why Database Development is Crucial for Software Companies
Without question, the software industry is a data-driven environment. In fact, IT companies are dependent on data, and there is no chance of your business surviving without it; if there is no data, how would your company monitor sales figures or find opportunistic sale gaps to further develop the business? Undoubtedly, it is data that is the mainspring of all IT businesses – and its crucial position means that it should be managed in a well-organised fashion for optimum advantage….
06
2017
How to Upsell Your B2B IT Services
In the IT industry, it is all well and good expanding brand awareness and generating high-quality leads, but if you are enthusiastic about further developing the growth of your B2B Business, you need to focus on creating loyalty and retaining your existing customers. Your sales team have already made tremendous efforts in building your client base, and the last thing you want are your hard-earned customers slipping right through your fingers. So, what do you need to do to improve…
16
2017
6 Unconventional Lead Generation Tips for Software
In this article, we will show you 6 ways in which you can improve your lead generation for software, and remain calm and in control of your lead generation marketing campaign. (image: Pexels) There are a lot of articles out there offering advice on how to get the best leads for your lead generation for software campaign, and we would agree with a lot of what they have to say; get people who know your business, reach the proper people…
06
2017
5 Reasons for Why You Need an IT Lead Generation Specialist for Your First B2B Marketing Campaign
Image: Pexels In the B2B sector, the primary aim is to generate quality leads for your business. But it’s not only leads that nurture the success of your company; generating a high volume of high quality leads is the ultimate objective to increase prospect conversions. The more leads available to you, the higher the chances of making actual sales. However, the quality of the lead is fundamental, and this essentially means leads that best fit your company’s purpose ie; people…
31
2017
Lead Generation and Telemarketing for Software – Why They’re Perfect for Each Other
Image: Pexels Telemarketing can be tricky at the best of times; often companies underestimate what is needed for a truly successful telemarketing campaign, and don’t put actions in place to ensure they get the results they’re looking for. This happens across the spectrum of the business world, but can be doubly hard for software companies, especially SME’s and relatively unknown brands, purely down to the level of competition out there and the complexity of their products/services. From robotic telemarketers, uninformed…
10
2017
Increase Your Company’s Reach with B2B Appointment Setting for SMEs
(image: Hope House/Unsplash) Historically, appointment setting has simply been seen as a service associated with telemarketing and while this may be true (it is a vital part of a successful telemarketing campaign), there is so much more to this skill than many people initially consider. By ensuring your process is structured, thorough and relevant, you can make your B2B appointment setting process highly effective, and can even look to increase on the number of appointments your team generates. Here are…
05
2017
Telemarketing is Dead. Here’s Why.
(Image: Michael Mroczeck / Upslash) You will often hear the argument these days that telemarketing is a dead end, that it doesn’t work, and it’s for people who can’t think outside of the box. There are complaints and qualms galore about this sector. Admittedly, if you have a history of telemarketing failures, either in-house or agency-based, and you’re spending money on a service that consistently doesn’t deliver, it makes sense to run as far as possible from the problem. But…
31
2017
How B2B Telemarketing Can Increase your Software Brand’s Reach and ROI
Telemarketing can seem like a leap of faith, and nowhere is this more true than in the software industry, where there is a constant battle to get your name heard in the mass of businesses and brands. Along with sector jargon and acronyms galore, B2B software telemarketing can be a huge obstacle for some. You’ve been on the receiving end of B2B telemarketing before, and were immediately annoyed that they had interrupted your time for something you didn’t ask for,…
27
2017
Appointment Setting for Software Companies – Does it Work?
Image Credit: Pixabay The software development industry is one of the most competitive out there and software companies are routinely faced with complex issues and challenges, such as: Intense competition Having no new projects in development Finding, hiring, and keeping quality software developers Therefore, regular and relevant lead generation is an essential part of maintaining the business and ensuring you attract new clients or customers and entice the most talented employees. One tried and tested method of generating leads is…