30
2016
How to Cure Yourself of a Negative Mindset (So You Can Sell, Sell, Sell)
Sales isn’t always about how great you are at public speaking, or at convincing people to listen to what you have to say – if you have a negative mindset or don’t fully believe in what you have to say, it’ll come through in your speech and in your words. Your potential customers will hear that negativity and you could lose sales, so it’s a good idea to take charge of that moody mindset and transform it into a much…
18
2016
The Secret Weapon to Increasing Conversion Rates
In 2010 Dave Brailsford was asked to improve Team Sky, Great Britain’s cycling team. It seemed a massive task that would be impossible to do quickly. But Brailsford had a plan. He decided to use a concept called the ‘aggregation of marginal gains’. This theory is centred around the idea that a 1% margin of improvement in everything you do will lead to success. And that these small gains will add up to a large overall improvement. He changed everything,…
11
2016
10 Sales and Marketing Gurus You Need to be following on Twitter
Twitter is home to a wealth of Key opinion leaders within the sales and marketing industry that practically live on the platform. These experts generously share their unique business insights and offer reams of intelligent commentary on industry developments. In addition to this, the platform allows users to actually engage with each other, meaning you can network with fellow industry experts, swap ideas on and discuss all the latest sales and marketing news. As the benefits of Twitter are so…
26
2016
Three Essential Lead Generation Activities for Websites
Marketing campaigns are all well and good, but if they’re not generating enough leads, all of that hard work will lead to very little reward. As such, it is essential for businesses to practice effective lead generation activities in order to build their sales pipelines. Three activities that can help you achieve this include: 1.Blogging This may seem obvious but despite us knowing that blogging regularly and having a consistent voice is an excellent way to generate leads, a lot…
22
2016
Vital Appointment Setting Skills
Setting, arranging and keeping appointments can be the difference between making a great sale, or losing it. Appointments, whether they be by telephone or email, are the basis for building and maintaining a great business relationship. Here are some vital appointment setting tips to help you navigate those important conversations. Image Credit – James Cridland (CC License) Only offer two or three options Although it is important to set up an appointment that works well…
15
2016
Appointment Setting Best Practices
Image credit – Pavan Trikutam (Licence) “So… could I set you up with an appointment?” “No thank you, I’m not really sure we need your help. But thanks for calling.” Appointment setting is crucial to the success of your sales. So how do you avoid this turn down at the end of your call? Appointments give you the opportunity to speak to someone and calm any reservations they might have about using your products…
08
2016
6 Ways to Increase Seminar Attendance
You have spent a huge amount of time planning your speech, making a presentation, creating activities and you are about to enter your seminar room. But what if no-one has turned up? What if you are greeted with silence? How do you avoid the nightmare of conducting a seminar to a room of empty chairs? To avoid the embarrassment of an unfilled room, you have to tell people about your event. Not only will this help improve attendance, but it…
22
2016
Telemarketing Software – What’s Available and Do You Really Need It?
Telemarketing calls are one of the few selling techniques that can’t be automated. You can’t pre-record scripts, and you can’t pre-record conversations. There always has to be a human element to the process. But there are a number of telemarketing software packages that promise to automate everything but the call itself. Can a software package really be as intelligent as a human? VSL takes a look through some telemarketing software packages to see what they offer and whether you need…
15
2016
7 Reasons You Should be Using Email Marketing Alongside Telemarketing
In spite of how widespread digital marketing has become over the last 10-15 years, telemarketing still remains a very effective way to build relationships with clients and sell your services. That being said – smart business owners know that the key to rapid growth is to make use of multiple forms of marketing and use them together for maximum effect. Telemarketing can be effective on its own, but you can often make your efforts even more effective by using email…
08
2016
Top 10 Telemarketing Books
Image Source – Porsche Brosseau (CC License) If you want to learn a few tips and tricks of the telemarketing trade, some of the most successful marketing experts in the world have spilled their secrets in step by step guides and books. The following are some of the best telemarketing books on the market, and are on the Amazon bestseller lists in the UK and in the US. Download them or buy a copy from your nearest bookshop today, and see how…