Blog


Feb

26

2016
Three Essential Lead Generation Activities for Websites

Three Essential Lead Generation Activities for Websites

Marketing campaigns are all well and good, but if they’re not generating enough leads, all of that hard work will lead to very little reward. As such, it is essential for businesses to practice effective lead generation activities in order to build their sales pipelines. Three activities that can help you achieve this include: 1.Blogging This may seem obvious but despite us knowing that blogging regularly and having a consistent voice is an excellent way to generate leads, a lot…

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Feb

22

2016
Vital Appointment Setting Skills

Vital Appointment Setting Skills

Setting, arranging and keeping appointments can be the difference between making a great sale, or losing it. Appointments, whether they be by telephone or email, are the basis for building and maintaining a great business relationship. Here are some vital appointment setting tips to help you navigate those important conversations.             Image Credit – James Cridland (CC License) Only offer two or three options Although it is important to set up an appointment that works well…

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Feb

15

2016
Appointment Setting Best Practices

Appointment Setting Best Practices

               Image credit – Pavan Trikutam (Licence) “So… could I set you up with an appointment?” “No thank you, I’m not really sure we need your help. But thanks for calling.” Appointment setting is crucial to the success of your sales. So how do you avoid this turn down at the end of your call? Appointments give you the opportunity to speak to someone and calm any reservations they might have about using your products…

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Feb

08

2016
6 Ways to Increase Seminar Attendance

6 Ways to Increase Seminar Attendance

You have spent a huge amount of time planning your speech, making a presentation, creating activities and you are about to enter your seminar room. But what if no-one has turned up? What if you are greeted with silence? How do you avoid the nightmare of conducting a seminar to a room of empty chairs? To avoid the embarrassment of an unfilled room, you have to tell people about your event. Not only will this help improve attendance, but it…

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Jan

22

2016
Telemarketing Software – What’s Available and Do You Really Need It?

Telemarketing Software – What’s Available and Do You Really Need It?

Telemarketing calls are one of the few selling techniques that can’t be automated. You can’t pre-record scripts, and you can’t pre-record conversations. There always has to be a human element to the process. But there are a number of telemarketing software packages that promise to automate everything but the call itself. Can a software package really be as intelligent as a human? VSL takes a look through some telemarketing software packages to see what they offer and whether you need…

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Jan

15

2016
7 Reasons You Should be Using Email Marketing Alongside Telemarketing

7 Reasons You Should be Using Email Marketing Alongside Telemarketing

In spite of how widespread digital marketing has become over the last 10-15 years, telemarketing still remains a very effective way to build relationships with clients and sell your services. That being said – smart business owners know that the key to rapid growth is to make use of multiple forms of marketing and use them together for maximum effect. Telemarketing can be effective on its own, but you can often make your efforts even more effective by using email…

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Jan

08

2016
Top 10 Telemarketing Books

Top 10 Telemarketing Books

Image Source – Porsche Brosseau (CC License) If you want to learn a few tips and tricks of the telemarketing trade, some of the most successful marketing experts in the world have spilled their secrets in step by step guides and books. The following are some of the best telemarketing books on the market, and are on the Amazon bestseller lists in the UK and in the US. Download them or buy a copy from your nearest bookshop today, and see how…

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Dec

22

2015
Common Database Errors

Common Database Errors

Get your database right the first time round and you could save a lot of time in the long term – which makes for a happy developer and happy clients, too. Remember – you’re developing that database because you want a lot of important information such as leads at your fingertips, so it’s important that it be functional, fast and efficient.                                      …

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Dec

17

2015
Telemarketing Success – 10 Ways to Achieving it

Telemarketing Success – 10 Ways to Achieving it

Telemarketing isn’t just about getting on the phone, cold calling customers and expecting people to buy whatever you’re selling. Sometimes it can be thankless work, but once you figure out how to sell and how to connect with the people that you’re on the phone with, it can become a lot of fun. Interesting, too, especially when you start to figure out your demographic and who your prospects are. To get you primed and ready for action, check out our…

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Dec

15

2015
10 Reasons to Love Telemarketing

10 Reasons to Love Telemarketing

Telemarketers are unproductive and overpriced… right? They just annoy people and give my business a bad name… right? They couldn’t actually add any value to my business… right? It is time to change this line of thinking. Telemarketing has become underappreciated and underutilised. It has gained a reputation for repeatedly calling the same people, who are not interested in the service or product. This bad practice has given businesses, and customers, a distorted view of the role’s aims. Telemarketing is…

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