26
2016
Three Essential Lead Generation Activities for Websites
Marketing campaigns are all well and good, but if they’re not generating enough leads, all of that hard work will lead to very little reward. As such, it is essential for businesses to practice effective lead generation activities in order to build their sales pipelines. Three activities that can help you achieve this include: 1.Blogging This may seem obvious but despite us knowing that blogging regularly and having a consistent voice is an excellent way to generate leads, a lot…
22
2016
Vital Appointment Setting Skills
Setting, arranging and keeping appointments can be the difference between making a great sale, or losing it. Appointments, whether they be by telephone or email, are the basis for building and maintaining a great business relationship. Here are some vital appointment setting tips to help you navigate those important conversations. Image Credit – James Cridland (CC License) Only offer two or three options Although it is important to set up an appointment that works well…
15
2016
Appointment Setting Best Practices
Image credit – Pavan Trikutam (Licence) “So… could I set you up with an appointment?” “No thank you, I’m not really sure we need your help. But thanks for calling.” Appointment setting is crucial to the success of your sales. So how do you avoid this turn down at the end of your call? Appointments give you the opportunity to speak to someone and calm any reservations they might have about using your products…
08
2016
6 Ways to Increase Seminar Attendance
You have spent a huge amount of time planning your speech, making a presentation, creating activities and you are about to enter your seminar room. But what if no-one has turned up? What if you are greeted with silence? How do you avoid the nightmare of conducting a seminar to a room of empty chairs? To avoid the embarrassment of an unfilled room, you have to tell people about your event. Not only will this help improve attendance, but it…
22
2016
Telemarketing Software – What’s Available and Do You Really Need It?
Telemarketing calls are one of the few selling techniques that can’t be automated. You can’t pre-record scripts, and you can’t pre-record conversations. There always has to be a human element to the process. But there are a number of telemarketing software packages that promise to automate everything but the call itself. Can a software package really be as intelligent as a human? VSL takes a look through some telemarketing software packages to see what they offer and whether you need…
15
2016
7 Reasons You Should be Using Email Marketing Alongside Telemarketing
In spite of how widespread digital marketing has become over the last 10-15 years, telemarketing still remains a very effective way to build relationships with clients and sell your services. That being said – smart business owners know that the key to rapid growth is to make use of multiple forms of marketing and use them together for maximum effect. Telemarketing can be effective on its own, but you can often make your efforts even more effective by using email…
08
2016
Top 10 Telemarketing Books
Image Source – Porsche Brosseau (CC License) If you want to learn a few tips and tricks of the telemarketing trade, some of the most successful marketing experts in the world have spilled their secrets in step by step guides and books. The following are some of the best telemarketing books on the market, and are on the Amazon bestseller lists in the UK and in the US. Download them or buy a copy from your nearest bookshop today, and see how…
22
2015
Common Database Errors
Get your database right the first time round and you could save a lot of time in the long term – which makes for a happy developer and happy clients, too. Remember – you’re developing that database because you want a lot of important information such as leads at your fingertips, so it’s important that it be functional, fast and efficient. …
17
2015
Telemarketing Success – 10 Ways to Achieving it
Telemarketing isn’t just about getting on the phone, cold calling customers and expecting people to buy whatever you’re selling. Sometimes it can be thankless work, but once you figure out how to sell and how to connect with the people that you’re on the phone with, it can become a lot of fun. Interesting, too, especially when you start to figure out your demographic and who your prospects are. To get you primed and ready for action, check out our…
15
2015
10 Reasons to Love Telemarketing
Telemarketers are unproductive and overpriced… right? They just annoy people and give my business a bad name… right? They couldn’t actually add any value to my business… right? It is time to change this line of thinking. Telemarketing has become underappreciated and underutilised. It has gained a reputation for repeatedly calling the same people, who are not interested in the service or product. This bad practice has given businesses, and customers, a distorted view of the role’s aims. Telemarketing is…
