18
2014Database Development – Is there such a thing as bad data?
Sourcing Data – What’s the Big Deal? Data is data, right? Well yes data is data, but like an apple is an apple, how good is that apple to eat? The same with data, you can have green unripe data, with some good basic information but also with a lot of blanks. Then you have overripe data,where nothing has been updated in ages, where contact names and telephone numbers have all changed. The holy grail to any successful B2B telemarketing…
11
2014The value of a good Sales and Marketing Non-Executive Director
The introduction of an experienced professional Sales & Marketing Non-Executive Director (NED) can have a huge positive impact on a business’s fortunes.The truth is that a Sales & Marketing NED’s role is not driven by a simple job description, they come into their own in times of major change or business challenge. Examples might include: developing marketing and sales strategies for start-ups advising on growth strategies and development for established companies using the NED’s own network of contacts to find…
05
2014Are emails still a valid tool in the B2B telemarketing toolbox?
The death of the email as a marketing tool has been widely muted but in reality it is still a valid and essential tool for any B2B Email marketing campaign. Yes it is true, with just the sheer volume of emails plus all the spam, marketing emails have become more indistinct over recent years. However, a well-researched and crafted email can still deliver results and help to communicate and build relationships with prospects, gather important data and help boost marketing…
30
2014Our B2B Telemarketing Service: Frequently Asked Questions
B2B (business to business) telemarketing is sometimes confused with B2C (business to consumer) cold calling, which is often perceived those nuisance calls. In the B2B environment, the tactics used and results achieved quite different. Here we answer the most commonly asked questions to dispel a few myths with regard to B2B telemarketing. What is B2B telemarketing? Telemarketing is marketing conducted via the telephone to an intended market or target group. It can therefore cover a variety of functions; including lead…
21
2014Your Market and Competitor Research
Why a B2B telemarketing agency can make a difference. As many philosophers and economists have noted over the years, if you want to be consistently successful you need to understand your competition. Marketing is an inherently competitive activity, aimed to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by many organisations and their marketing teams. Indeed, it is remarkable how much time and effort some marketers put into understanding their customers profiling them, anticipating…
14
2014Business Development: Generating new sales through your sales pipeline
Building and maintaining a sales pipeline is critical to any business’s future success and survival, this is a well known and accepted fact. So why is this still one of the biggest hurdles a business faces in achieving its growth? The hurdles Internal sales teams are too busy looking to close immediate sales to achieve quarterly targets and neglect the nurturing and maintenance of the pipeline. Most leads are not “sales-ready”, a typical scenario is only 15% of your leads…
07
2014Generating Event and Seminar Attendees
How to boost attendance and ROI If you are currently thinking about hosting an event or seminar as part of your sales and marketing strategy, then you will not be surprised to find you are not alone. An ever increasing amount of organisations are looking at hosting an event, as a very effective way to provide their business with an effective marketing opportunity from which to connect and build relationships with current and prospective customers face-to-face. Yet the planning and…
27
2014Start-up Companies: Outsourcing your B2B Appointment Setting
(Image: Pexels) Wise Investment or a Fool’s Paradise? Ok you’re a young dynamic start up, with great a great proposition which you know will break open that particular market sector, so what can go wrong? Companies House register is littered with corporate corpses of start-up companies who had amazing products/services/ideas, who never made it, Why? Well a common reason is that they underestimated the cost of sales. This is often done by these companies offsetting the true cost of sales…
17
2014How does your B2B lead generation partner work?
One of the most frequently asked questions we get, is how does our b2b lead generation work and by consequence why should a prospective client choose us over another agency. So in response to this, we have outlined what we and our clients consider the important criteria in determining the selection and work process. A successful proven track record in B2B telemarketing campaigns. The fact that VSL has been in business for over 13 years, gives our clients the confidence…
06
2014Outsourcing your B2B Appointment Setting
Replenishing your sales pipeline with fresh leads is a prerequisite of business development. B2B appointment setting is one of the key methods companies use to generate qualified leads and maintain a healthy sales pipeline. However, arranging appointments with interested and relevant decision makers can be time-consuming, and requires skills that are not necessarily found in strong field focused sales people. An increasing number of companies are outsourcing this aspect of their business development and have found it to be an…