Monthly Archives: January 2015


Jan

26

2015
Unique or Old Hat – Market Intelligence will give you the answer

Unique or Old Hat – Market Intelligence will give you the answer

Image Credit – JD Hancock (CC License) If you are a business owner looking to enter a new market place or increase your share in a current market, understanding the scale of the opportunity is crucial. The nightmare of any company is to launch a product or service they have spent money and time developing, only to discover there is no real demand or someone else does it better and more cost effective or they were addressing the wrong marketplace!! Having the…

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Jan

18

2015
Servicing Customer Databases – upselling customer loyalty

Servicing Customer Databases – upselling customer loyalty

                Image Source – clive darra (CC License) Companies can sometimes misinterpret “lead generation” as purely generating new customer leads, this is far from the whole story. When we look at a company’s sales strategy we always advise on the importance of regularly servicing it’s customer data base. Now it is important to distinguish between client desire and client satisfaction, and likewise the emphasis on this type of campaign is on client retention and upselling…

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Jan

12

2015
The Art of Appointment Setting

The Art of Appointment Setting

Image Source – Rev Stan (CC License) New Years Resolution: Lets get the appointment diary full Appointment setting is a necessary skill that any successful B2B lead generation company must master in order to stay ahead of their competitors. If lead generation companies are unprofessional about their appointment setting approach, they can do their clients more harm than good, and in some cases slam the sales door firmly shut to any future discussions. The very idea of getting face to face with…

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Jan

01

2015
Top 10 New Year Successful Telemarketing Methods

Top 10 New Year Successful Telemarketing Methods

It’s the start of a new year! Time to brush off those cobwebs, wave goodbye to old bad habits and make some positive changes! The New Year is also a great time to look at your bad business habits and make resolutions for change. Many companies run telemarketing campaigns, but how many run successful telemarketing campaigns? Here are our top ten tips to change your campaigns for the better in 2010! Image Source – Andre Douque (CC license) 1.Make sure your data…

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