Who our appointment setting service is for
VSL books qualified sales meetings for B2B companies that sell considered, higher-value products and services. We primarily work with technology businesses, particularly software, SaaS, IT services, MSPs and related sectors, where the buyer is senior and the first conversation has to be credible. We also support suitable B2B organisations in other industries.
It suits you if your sales team should be spending its time in meetings rather than prospecting, if you are entering a new market or territory, or if you need experienced outbound support without hiring and managing an in-house SDR team.
If you sell software or IT services, see our UK technology appointment setting service, built for those sales cycles.
How a campaign works
- Discovery and briefing. We agree your target market, ideal customer profile, decision-maker roles, value proposition and what counts as a qualified appointment.
- Data and preparation. We work with your existing prospect data or source relevant B2B contact information, applying appropriate UK GDPR and PECR requirements. We agree the target data, campaign messaging and qualification criteria with you before outreach begins.
- Outreach. An experienced UK-based caller, matched to your campaign, engages relevant decision-makers through professional telephone conversations, supported by appropriate email follow-up. Our callers work as an extension of your team, without rigid scripts.
- Qualification and booking. Prospects are qualified against the criteria agreed during briefing, including relevant business needs, decision-making responsibilities, budget considerations and timescales where appropriate. Suitable prospects are then booked into your calendar.
- Reporting and improvement. Your campaign manager sends weekly reporting, shares market feedback and refines the campaign as it runs.
Campaigns can typically begin calling within 7 to 10 working days following completion of the briefing, subject to data availability, campaign requirements and preparation.
What a qualified appointment means at VSL
A qualified appointment is a meeting, discovery call or demonstration with a relevant decision-maker or influential stakeholder who meets the qualification criteria agreed with the client. Appointments include relevant contact information and available conversation notes, helping your sales team understand the prospect’s requirements, areas of interest and reasons for agreeing to meet. Where established during qualification, we also share relevant budget, decision-making and timing information. Prospects who are interested but not ready yet are passed back to you as a pipeline of future opportunities.
Experienced callers, not a call centre
Our UK-based callers are experienced sales professionals, each with a minimum of five years’ relevant experience. They take time to understand your proposition, engage prospects through informed conversations and work as an extension of your sales team. Read what clients say about working with us on our Clutch-rated appointment setting page, or see our case studies.
Pricing
VSL offers flexible monthly appointment-setting subscriptions with no setup fees or long-term commitments. Plans start at £2,495 per month (excluding VAT) for 40 hours of calling. Clients can cancel after their first month, providing flexibility as campaign requirements evolve. Compare VSL subscription plans.
Want research and targeting supported by AI, with the conversations still led by people? See our AI-powered B2B lead generation and appointment setting.
Book a 15-minute discovery call to talk through your market and what a campaign could look like.
Frequently asked questions
Do your callers use scripts?
No. We agree a value narrative, campaign objectives and qualification criteria with you, then our experienced callers hold natural, informed conversations rather than reading from a script.
What counts as a qualified appointment?
We agree the qualification criteria with you before the campaign begins. These typically include company fit, relevant decision-making responsibilities, business needs and, where appropriate, budget and timing. Our focus is on meaningful sales conversations rather than simply filling calendars.
Are we tied into a long contract?
No. VSL operates flexible monthly subscriptions with no setup fees or long-term contracts. You can cancel after your first month, giving you control over your ongoing investment.
How quickly can a campaign start?
Campaigns can typically begin calling within 7 to 10 working days following completion of the briefing, subject to data availability, campaign requirements and preparation.
How will we know what is happening?
Your dedicated campaign manager provides weekly reporting covering campaign activity, prospect conversations, appointments and follow-up opportunities. Reports can be supplied in CSV or Excel format for use within your CRM.
How much does appointment setting cost?
VSL plans start at £2,495 per month (excluding VAT) for 40 hours of lead generation and appointment setting. See all plans.
1. We get you hundreds of high quality leads
2. We schedule the appointments
3. You close more business
4. You make more money!
