Lead Generation Services and Technology Companies – a perfect fit

The early uptake of B2B telemarketing channels by emerging IT and technology companies during the initial dot.com boom in the early nineties, really cemented the foundation of a very cogent business synergy. Technology companies quickly became aware, that due to the very cyclic nature of the industry, that the most time and cost efficient route to market was using a professional B2B telemarketing company. The truth is, telemarketing is one of the most important strategic components to successful marketing and sales alignment in the high-tech industry. And a telemarketing partner’s ability to do it well is imperative to your ability to drive your sales cycle forward.

The Process

Using a telemarketing team with the right knowledge base and experience can add a strategic campaign touchpoint to help marketing and sales teams generate new leads, book face-to-face appointments, nurture prospects and customers, and create high-quality prospect lists.

VSL has been working closely with technology companies in the B2B market for a good number of years now, to help them build quality sales prospects into their pipelines through telemarketing and appointment setting.

The IT industry is one that we are very familiar with, and many of our telemarketers have technology backgrounds, and are therefore able to hold competent and technical discussions at senior level, and understand the nuances of connecting with IT people in the technology buying cycle. This enables us to generate leads and appointments with IT decision-makers across large enterprises, SMEs, public sector and educational institutions.

Other clear objectives we consider when undertaking an IT marketing campaign, will also include the following:

* Penetrate a defined vertical market list or list of target companies

* Set appointments with hard-to-reach IT executives

* Gather intelligence about the market

* Move “stuck” prospects through the sales funnel

* Identify decision makers, discover initiates and determine current technology environments

* Determine your targeted prospects’ BANT qualifications and schedule high-return appointments

* Drive registration and attendance to event and webinars

* Confirm the most up-to-date contact information of your house list

* Build a new prospect list for future campaigns

IT Lead Generation – Track Record:

Whether you are an IT service provider selling direct or through a channel, we can act as an extension of your sales team to provide a qualified sales pipeline among the right audience of IT decision-makers.

VSL has delivered actionable sales leads for a range of companies within the IT sector and we are proud to share a few of our success stories: Read our testimonials from our clients within the IT sector.

Whatever your IT marketing objectives, we’re confident we can fulfill them. VSL is run by CEO and experienced Business Development Consultant Andy Dickens who, along with a team of colleagues, brings over 50 years experience of working in business development in the IT software industry.

If you’re interested in lead generation services  call us on +44 (0)1403 788481. Or come and see for yourself how our intelligent telemarketing can work for your business.

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Andy Dickens

Andy Dickens is a veteran of IT Sales, used to leading by example. He is the CEO of Virtual Sales Limited (VSL) who offer telesales, telemarketing, lead generation and appointment setting services to B2b businesses. He previously was Sales Director EMEA for Red Hat and before that ran sales at Visio before it was acquired by Microsoft.