Monthly Archives: August 2014


Aug

26

2014

New EU Data Laws – How this will affect B2B Telemarketing

Under the new EU Data Regulations business development will be severely restricted as companies will be banned from gathering personal data without consent, this is going to have a major impact on how companies will able to conduct certain marketing and sales initiatives. The new EU Data regulation makes no distinction between B2B and B2C with regard to data restrictions. ‘Personal’ data is defined as ‘full name, job title, work email address, direct line etc’. This will have massive implications…

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Aug

18

2014

Database Development – Is there such a thing as bad data?

Sourcing Data – What’s the Big Deal? Data is data, right? Well yes data is data, but like an apple is an apple, how good is that apple to eat? The same with data, you can have green unripe data, with some good basic information but also with a lot of blanks. Then you have overripe data,where nothing has been updated in ages, where contact names and telephone numbers have all changed. The holy grail to any successful B2B telemarketing…

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Aug

11

2014

The value of a good Sales and Marketing Non-Executive Director

The introduction of an experienced professional Sales & Marketing Non-Executive Director (NED) can have a huge positive impact on a business’s fortunes.The truth is that a Sales & Marketing NED’s role is not driven by a simple job description, they come into their own in times of major change or business challenge. Examples might include: developing marketing and sales strategies for start-ups advising on growth strategies and development for established companies using the NED’s own network of contacts to find…

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Aug

05

2014

Are emails still a valid tool in the B2B telemarketing toolbox?

The death of the email as a marketing tool has been widely muted but in reality it is still a valid and essential tool for any B2B Email marketing campaign. Yes it is true, with just the sheer volume of emails plus all the spam, marketing emails have become more indistinct over recent years.  However, a well-researched and crafted email can still deliver results and help to communicate and build relationships with prospects, gather important data and help boost marketing…

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