Monthly Archives: September 2014


Sep

30

2014

Why lead scoring is crucial to build a sales pipeline

For any company’s lead generation strategy the goal is obviously generating leads, however this alone does not guarantee a sustainable sales pipeline, as it will not differentiate between ready to close deals, nurturing prospects and window shopping. In fact it can cause a detrimental effect on the effectiveness of your sales team’s performance. The solution to this is a system which can score the prospect during the sales processes. VSL has used its many years of experience of lead generation…

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Sep

16

2014

The Benefits of Intelligent Calling vs Spin Dialling

There has been a growing trend with telemarketing companies over the years, to integrate auto-dialler systems or spin dialling into their working processes. This has come about partly due to market demand – huge increase in marketing surveys and B2C telesales. Also partly by the advances in the systems themselves which can now integrate into most major CRM solutions, with call back and voice mail functions, combined with the every increasing availability of faster connectivity. These systems do provide a…

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Sep

08

2014
The Importance of Market Research

The Importance of Market Research

(Image: Pexels) If you are a business owner looking to enter a new market place or increase your share in a current market, understanding the scale of the opportunity is crucial. Having the right market intelligence will allow you to allocate your resources appropriately. This then translates into realistic targets for your sales staff selling a product or service at an appropriate competitive price. However these actions and decisions must be understood in context of the size and nature of…

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Sep

01

2014

Is Social Media a Friend or Foe for B2B Email Marketing?

The recent trend of the ever increasing popularity of social media and its interaction with click throughs within the B2B marketing community, has meant businesses have been increasingly spending their marketing budgets on developing their social media footprint often at the expense of the established B2B marketing tools of email and telemarketing. VSL has always kept a keen eye on new marketing trends and accordingly we have adapted our marketing strategies to accommodate and best utilise the new media to…

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