The Benefits of Intelligent Calling vs Spin Dialling

There has been a growing trend with telemarketing companies over the years, to integrate auto-dialler systems or spin dialling into their working processes. This has come about partly due to market demand – huge increase in marketing surveys and B2C telesales. Also partly by the advances in the systems themselves which can now integrate into most major CRM solutions, with call back and voice mail functions, combined with the every increasing availability of faster connectivity.

These systems do provide a perfectly valid solution to any organisation that needs to contact a large number of prospects/users/consumers/clients, with the callers working mainly off scripts. However any telemarketing agency serious about providing intelligent market research and building up a sustainable lead generation pipeline, will understand that 1 size does not fit all.

VSL has always consciously taken the viewpoint, that every campaign is different and thus requires its own campaign requirements and parameters, including best matching callers to each campaign.

An intelligent conducted telemarketing campaign can work at a level you might not expect, and achieve far more than you might imagine.

Pros and Cons

The main mantra of spin dialling marketers is efficiency. It is true to achieve the sort of volumes achieved by using an auto dialler system, would mean using a 10 fold increase in manual callers. However these systems also come with their own costs – set-up, licence, connection fees for “live” calls, regardless of the outcome. However perhaps one of the main effects is on the callers themselves.

With spin dialling the caller only see’s who they are contacting at the moment of the call is being answered (by human or voice mail). Again this is fine for some telemarketing activity e.g. utility and communication providers seeking consumer feedback or cross/up selling. But even these large organisations will treat their top business clients with a more personalised B2B telemarketing approach.

VSL made a groundbreaking discovery many years ago; that callers are human, and if you treat them as robots their overall capabilities and function decrease. By employing experienced business orientated callers and treating them as intelligent humans you can achieve intelligent calling. Intelligent calling is often about the ability to ask that extra question, or just show some knowledge about the company you are contacting, or very simply, just taking a moment before making the call and visualizing and thinking about what is you are going to say.

VSL Solution

At it’s inception VSL adopted a completely different approach to B2B telemarketing and since then we have developed our own intelligence business led telemarketing culture, enabling us to operate at a different level and become an agency unlike most others in supplying intelligent telemarketing services.

VSL offers bespoke, unscripted, professional sales advocacy, generating new business opportunities for our clients with key decision makers. Our clients use our telemarketing service to open up new major revenue opportunities. By taking an extremely focussed approach to every campaign, combined with our intelligent sales delivery, ensures that our clients gain optimum results to any telemarketing project.

VSL’s intelligent telemarketing approach is far removed from a call centre approach and offers a finely tailored solution unique to your business’s sales and marketing needs.

We are extremely proud of our track record of over 13 years. In that time we have worked in every major business sector, and in some very niches markets as well. When you talk to us about our telemarketing experience you will find we bring far more to the party than just high level, professional sales calls but also significant market experience and insights.

Please contact Andy Dickens at VSL either by emailing at or calling on +44 (0)1403 788481. Or come and see for yourself how our intelligent telemarketing can work for your business.

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Andy Dickens

Andy Dickens is a veteran of IT Sales, used to leading by example. He is the CEO of Virtual Sales Limited (VSL) who offer telesales, telemarketing, lead generation and appointment setting services to B2b businesses. He previously was Sales Director EMEA for Red Hat and before that ran sales at Visio before it was acquired by Microsoft.