Monthly Archives: November 2014


Nov

26

2014
The impact of social media on B2B marketing

The impact of social media on B2B marketing

  Image Source – Jason Howie (CC License) Social media is now considered as one of the major components of a business-to-business marketing strategy. However it still remains a surprise to see that a lot of companies still underestimate this important marketing component. To some entrepreneurs, social media marketing is the “next big thing,” a transient yet powerful fad to be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep,…

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Nov

19

2014
Why working a list properly will always pay off

Why working a list properly will always pay off

Image Source – Roger Reuver (CC License) Working a data list can sometimes feel like wading through treacle, especially if it is a cold list with lots of dead or incorrect data. However it is important when undertaking B2B appointment setting, to have a mindset of a detective when working a list, in order to analyse all the scraps of information from the calling activity; gaining information from repeated calls, brief conversations with gatekeepers & influencers, and reaching decision maker voice mails….

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Nov

12

2014
Essential techniques for lead nurturing success

Essential techniques for lead nurturing success

Lead nurturing is an essential part of any sales strategy, as it forms the foundation of your sales pipeline. Nurturing is the ability to look after and educate qualified sales leads that are not yet ready to buy. This then can allow you to build a strong brand image amongst your prospects long before they’re actively engaged in the sales process. Effective and well planned nurturing will also help you better understand their needs and find out about their renewal…

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