Oct
29
2014What role should telemarketing play within a B2B marketing strategy?
(Image: Pexels) Whatever the state of the economy, every successful business will be constantly searching for new clients that can benefit from their services and products, yet generating high quality leads has proven to be one of the biggest challenges that B2B marketers face. Marketing teams tend to churn out multi channel campaigns in an attempt to get as many leads as possible, hoping that one will resonate with the audience and generate a lead. This rather ‘hit and miss’…