Monthly Archives: October 2014


Oct

29

2014
What role should telemarketing play within a B2B marketing strategy?

What role should telemarketing play within a B2B marketing strategy?

(Image: Pexels) Whatever the state of the economy, every successful business will be constantly searching for new clients that can benefit from their services and products, yet generating high quality leads has proven to be one of the biggest challenges that B2B marketers face. Marketing teams tend to churn out multi channel campaigns in an attempt to get as many leads as possible, hoping that one will resonate with the audience and generate a lead. This rather ‘hit and miss’…

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Oct

14

2014

Lead Generation Services and Technology Companies – a perfect fit

The early uptake of B2B telemarketing channels by emerging IT and technology companies during the initial dot.com boom in the early nineties, really cemented the foundation of a very cogent business synergy. Technology companies quickly became aware, that due to the very cyclic nature of the industry, that the most time and cost efficient route to market was using a professional B2B telemarketing company. The truth is, telemarketing is one of the most important strategic components to successful marketing and…

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