Blog


Mar

20

2015
Knowledge is the key to successful sales – Market & Competitor Research

Knowledge is the key to successful sales – Market & Competitor Research

Image Source: Jacqui Brown – (CC License) As many business owners and economists have noted over the years, if you want to be consistently successful you need to understand your competition. Marketing is an inherently competitive activity,– aimed to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by many organisations and their marketing teams. Indeed, it is remarkable how much time and effort some marketers put into understanding their customers – profiling them, anticipating their needs,…

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Mar

12

2015
Image Credit – Miguel Pires da Rosa (CC License)

Why you need B2B Lead Generation

Ask any marketer in any industry and they’ll tell you that lead generation is one of the great discoveries in modern day marketing. This is mainly because without it, the sales process is paralyzed. With no lead generation, companies won’t get new business and without this new business, growth is very slow. Here are a number of reasons why you need B2B Lead Generation. Image Credit – Miguel Pires da Rosa (CC License) 1. Lead Classification With a good B2B…

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Mar

06

2015
Fact: Data is key to a successful telemarketing campaign

Fact: Data is key to a successful telemarketing campaign

Image Source – r2hox (CC License) Data Quality By quality we mean the accuracy, not the relevance of the data. The accuracy of the data is a different matter and is a result of two main factors: The accuracy of the data that was entered at the time of last update is also important – data updates come from a variety of sources. The truth is that no database is perfectly accurate, but a good telemarketing company will know who are the…

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Mar

02

2015
Increasing IT Sales with Effective Telemarketing

Increasing IT Sales with Effective Telemarketing

Just like businesses in any other industry, companies selling IT and software products are always aiming to attain business growth. In order to achieve this, they need to generate enough qualified IT leads that can be nurtured into sales. One of the most effective ways is through a professional knowledge led IT lead generation campaign. As almost all B2B IT sales require effective human dialogue. Which is why the real-time interaction that a good B2B telemarketing agency provides, makes it…

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Feb

25

2015
Telemarketing or Telesales: Do you know which one you need?

Telemarketing or Telesales: Do you know which one you need?

Let’s face it; most people don’t know the difference between Telemarketing and Telesales. This suggests that they don’t understand the important distinct values that can be gleaned from each service. The words ‘Telemarketing’ and ‘Telesales’ are still often used interchangeably and then, they can be used to describe activities that often cross over. However, if you wish to get the most from your telephone campaign, knowledge of the differences and how they can be best employed to help your business…

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Feb

23

2015
Differentiating Your Event Follow-Up

Differentiating Your Event Follow-Up

Most of us will recognise this common scenario; You return to the office from a trade show,or taught a workshop or seminar or hosted an event. You face the backlog of work waiting in your inbox, all the event information to share with the team, but most importantly, you want to follow up with every single new lead you connected with at the conference and do it fast. It’s tough to stand out from the crowd, but with the right…

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Feb

20

2015
Top 10 Disastrous Telemarketer Mistakes

Top 10 Disastrous Telemarketer Mistakes

The phone rings. Your prospect is busy, but they lift the receiver, secretly hoping for an interesting opportunity to distract themselves from another daily task. As they answer, they hear a brief silence while the auto dialling system finds an available telemarketer to take the call. IF, and only IF you STILL have the prospect on the phone at this point,  you must capture their attention, or risk wasting the chance to convert the captive listener. At this point, 9…

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Feb

18

2015
Top 10 Killer Tips for Telesales Success

Top 10 Killer Tips for Telesales Success

                      Image: Andy Morffew (CC License) Despite how you might feel personally about telesales or ‘cold calling’ it is still one of the best ways to generate new interest from leads and secure sales. A telesales campaign might be exactly the right tool to engage with your target audience and gain valuable information. Of course, just starting a telesales campaign is not enough. There are key things you should have in place…

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Feb

13

2015
Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Hosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened. Whether it’s a new product or service launch, seminar, exhibition or training workshop, following a systematic approach, is guaranteed to boost the value…

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