Blog


Jul

03

2015
8 Reasons to Outsource Appointment Setting

8 Reasons to Outsource Appointment Setting

A growing number of businesses are reaping the benefits of outsourcing their appointment setting. By increasing the productivity of their sales team they are increasing their profits. They are enjoying measurable success and seeing return on their investment. Why is outsourcing your appointment setting so successful? And are there any other benefits to your company in doing so? Here are 8 reasons for you to consider: 1. There are no Capital Costs By outsourcing this service you do not have…

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Jul

01

2015
The ‘Laws’ of Effective Email Marketing

The ‘Laws’ of Effective Email Marketing

Email marketing presents a great opportunity for your brand to interact with your target market, however getting people to open and read your emails can be difficult. Here are some basic “laws” you can use to create emails that attract and engage your target customers. Image Source – Sean MacEntee (CC License) Use A Respectable Email Address Using personal email addresses for business is not a recommended tactic. This looks unprofessional and makes potential customers weary to open and read your email. There…

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Jun

26

2015
What Makes A Good Telemarketer?

What Makes A Good Telemarketer?

Selecting the right B2B telemarketing person for a campaign is vital, get this wrong and you can waste 100’s of potential leads and damage the reputation of your business. Make sure that the telemarketing person has plenty of sales experience, but also the right experience. All too often, we hear about call centres using low paid, in-experienced school leavers, if the day rate sounds too good to be true, that’s because it probably is! Quality telemarketing people are worth their…

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Jun

23

2015
Image by Bart Everson

How to Become Successful at Telemarketing?

Here at VSL we’re often asked ‘Just how do you do it? How do you become successful at telemarketing?’, so we’ve put together a few tips that might help you to become the telemarketing expert you’d love to be. To be successful in telemarketing, the sales person has to be disciplined, but overall cold-calling is more scary than it is difficult. But once fear has been recognised and replaced by confidence of the product or service you are offering, then…

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Jun

19

2015
Aaargh! I Got the Answerphone again!

Aaargh! I Got the Answerphone again!

Reaching the prospect’s voice-mail is often nerve-racking, often prompting sales representatives to leave unplanned and vague messages which could potentially damage future sales. So obviously the key to leaving the most effective answer phone message is to be prepared.             Image Source – Amy McTigue (CC License) Firstly, remember that it’s not always worth leaving a message after trying and not getting through the first time. Try two or three times before leaving a message, as the…

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Jun

17

2015
10 Benefits of Using Home-Based Telemarketers

10 Benefits of Using Home-Based Telemarketers

Telemarketing is a cost-effective and efficient way to generate new business. Using telemarketing, companies are able to connect with thousands more potential customers than they could meet face to face. Telemarketing offers great lead generation and sales opportunities for much less expense. When you outsource to a company using home-based telemarketers, you can receive great benefits and decreased costs. Image Source – RachelH_ (CC License) Here are the TEN Key Benefits to outsourcing your telemarketing needs to a company that employs…

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Jun

11

2015
10 More Reasons You Need to Outsource to a Telemarketing Specialist

10 More Reasons You Need to Outsource to a Telemarketing Specialist

For businesses that need the opportunity to generate potential leads via the telephone, it’s often a massive drain on human, financial and physical resources to conduct this work for themselves. Furthermore, inexperienced telemarketers could damage your reputation and your credibility. By outsourcing your demands to a specialised telemarketing service, you can benefit from the best in skilled industry professionals using proven techniques derived from results-driven environments, with the latest technology, top quality target data and all at an impressive investment…

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Jun

05

2015
10 Reasons NOT to Stop Telemarketing Over the Summer

10 Reasons NOT to Stop Telemarketing Over the Summer

The summertime often offers a lull in activities in many businesses across the UK. We presume that since people are away taking their holidays, we should perhaps reduce our telemarketing efforts until the early Autumn. Many people complain that their sales figures or sign-ups are slow during the summer, but of course they’re slower if they reduce their telemarketing campaigning! Image Source – Lady May Pamintuan (CC License) However, you should not stop your sales campaigns just because traditionally people holidayed…

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Jun

01

2015
11 Reasons for Outbound Telesales

11 Reasons for Outbound Telesales

Image Source – Giulio Bernardi (CC License) Telesales campaigns create leads by developing personal relationships. By just using your natural your voice you can increase your chances of making a sale, before the prospect is willing to meet face to face with a salesman. If you’re speaking to a person, it’s very easy to tailor your message directly to that person’s individual responses, rather than just reading from a script. That’s another thing that a postcard can’t do.


May

29

2015
Don’t Forget Your Existing Customers!

Don’t Forget Your Existing Customers!

In days of old, the sales focus of a company was about maximising the number of products or services they sold, at all costs. This antiquated approach of ‘transaction marketing’ was often to the detriment of building long-term customer relationships, and failed to maximise the potential of their client base. It was a short-term, limited communication strategy focusing on individual sales, and was inevitable counter productive. Image Source – Craig Sunter (CC License) Nowadays, the paradigm is very different. The hard and…

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