Blog


Feb

18

2015
Top 10 Killer Tips for Telesales Success

Top 10 Killer Tips for Telesales Success

                      Image: Andy Morffew (CC License) Despite how you might feel personally about telesales or ‘cold calling’ it is still one of the best ways to generate new interest from leads and secure sales. A telesales campaign might be exactly the right tool to engage with your target audience and gain valuable information. Of course, just starting a telesales campaign is not enough. There are key things you should have in place…

Read More


Feb

13

2015
Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Event Marketing: A Fun Day Out or Your Biggest Sales Opportunity

Hosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened. Whether it’s a new product or service launch, seminar, exhibition or training workshop, following a systematic approach, is guaranteed to boost the value…

Read More


Feb

11

2015
Top Ten Tips for Getting Past the Gatekeeper

Top Ten Tips for Getting Past the Gatekeeper

If you are involved in the Telemarketing industry, you will undoubtedly be familiar with the term ‘The Gatekeeper’. This is the individual whose job it is to prevent people getting access to the Decision-Maker. Typically, this is a personal assistant or a secretary, but in some companies, it is even the receptionist or switchboard operator. Here are Ten Top Tips for Getting Past the Gatekeeper.              Image Source – Memphis CVB (CC License) TIP 1: THE GATEKEEPER…

Read More


Jan

26

2015
Unique or Old Hat – Market Intelligence will give you the answer

Unique or Old Hat – Market Intelligence will give you the answer

Image Credit – JD Hancock (CC License) If you are a business owner looking to enter a new market place or increase your share in a current market, understanding the scale of the opportunity is crucial. The nightmare of any company is to launch a product or service they have spent money and time developing, only to discover there is no real demand or someone else does it better and more cost effective or they were addressing the wrong marketplace!! Having the…

Read More


Jan

18

2015
Servicing Customer Databases – upselling customer loyalty

Servicing Customer Databases – upselling customer loyalty

                Image Source – clive darra (CC License) Companies can sometimes misinterpret “lead generation” as purely generating new customer leads, this is far from the whole story. When we look at a company’s sales strategy we always advise on the importance of regularly servicing it’s customer data base. Now it is important to distinguish between client desire and client satisfaction, and likewise the emphasis on this type of campaign is on client retention and upselling…

Read More


Jan

12

2015
The Art of Appointment Setting

The Art of Appointment Setting

Image Source – Rev Stan (CC License) New Years Resolution: Lets get the appointment diary full Appointment setting is a necessary skill that any successful B2B lead generation company must master in order to stay ahead of their competitors. If lead generation companies are unprofessional about their appointment setting approach, they can do their clients more harm than good, and in some cases slam the sales door firmly shut to any future discussions. The very idea of getting face to face with…

Read More


Jan

01

2015
Top 10 New Year Successful Telemarketing Methods

Top 10 New Year Successful Telemarketing Methods

It’s the start of a new year! Time to brush off those cobwebs, wave goodbye to old bad habits and make some positive changes! The New Year is also a great time to look at your bad business habits and make resolutions for change. Many companies run telemarketing campaigns, but how many run successful telemarketing campaigns? Here are our top ten tips to change your campaigns for the better in 2010! Image Source – Andre Douque (CC license) 1.Make sure your data…

Read More


Dec

22

2014
Christmas Cracker riddle: What is the difference between Lead Generation and Lead Management? The answer of course is more sales

Christmas Cracker riddle: What is the difference between Lead Generation and Lead Management? The answer of course is more sales

Image Source – Christian Guthier (CC License) Perhaps the biggest challenge for any B2B lead generation company is to strike a balance between the processes of lead generation and lead management. While the managers of the client companies want their sales pipelines to be supplied with fresh business leads on a regular basis, the sales teams often clamor about the conversion rates and final deals. Truth is that a B2B lead generation company doesn’t have to see these two priorities as goals…

Read More


Dec

17

2014
B2B Lead Generation – Avoiding The Pitfalls And Developing A Successful Process

B2B Lead Generation – Avoiding The Pitfalls And Developing A Successful Process

Image Source – samantha celera (CC License) All B2B lead generation companies tend to follow the same fundamental process for taking their sales leads forward. We start with a large pool of prospects and then narrow them down through qualification, appointment setting, presentation, proposal, discussion, negotiation etc, eventually leading to a closed deal and a sale. It’s true that the business scenario has undergone a transformation during past two decades and the latest technologies and methodologies play a major role in today’s…

Read More



Page 11 of 14« First...910111213...Last »